Prof. Dr. Robert D. Hisrich, um dos maiores expoentes para área de empreenderodismo internacional e autor de diversos livros e artigos sobre o tema, conversará com os estudantes da PUCPR.

Data: 27 de março de 2019

Horário: 17h

Local: FTD Digital Arena - Campus Curitiba PUCPR

Palestra em inglês sem tradução simultânea, (com espaço para perguntas em português com auxílio de tradutor)

Robert D. Hisrich, Ph.D., former Director of the Walker Center of Global Entrepreneurship at Thunderbird School of Global Management, received his B.A. in English and Science from DePauw University and his MBA and Ph.D. in Business Administration with a major in marketing from the University of Cincinnati. Hisrich also holds honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary).

His global experience includes being a visiting and honorary professor at more than eight universities in six different countries. Dr. Hisrich has authored or co-authored 36 books, including International Entrepreneurship: Starting, Developing, and Managing a Global Venture (3rd edition) to be published in late February by Sage Publications. His other books include Corporate Entrepreneurship, Technology Entrepreneurship: Value Creation, Protection, and Capture (2nd edition), Governpreneurship: Establishing a Thriving Entrepreneurial Spirit in Your Government, Entrepreneurship: Starting, Developing, and Managing a New Enterprise (translated into thirteen languages and now in its ninth edition), Entrepreneurial Finance: A Global Perspective and Marketing for Entrepreneurs and SMEs: An International Approach . 

Hisrich has written more than 300 articles on entrepreneurship, international business management, and marketing, which have appeared in such journals as The Academy of Management Review, Strategic Management Journal, American Psychologist, California Management Review, Journal of Business Venturing, Sloan Management Review, Journal of Marketing and Journal of Marketing Research