The Future of Football | UFMG + NYU
Belo Horizonte, Brazil—September 4 and 5, 2024
FAME 24 – Football Analytics Modelling & Experience
+
Business of Global Football
Location: CAD 3 – Auditório B101/102
UFMG - Campus Pampulha
The September 2024 version—held on the campus of UFMG, is designed to expand the conference in two ways:
- By expanding the geographic reach to broader regions of Brazil and South America and beyond, drawing participants, panelists, thought leaders, and attendees from the global football world
- By adding a day focused on the business of football, to include sessions on fan engagement, revenue generation, the media landscape, sponsorships, and emerging streams and—topics for which all football clubs are seeking new learning
The Event is Co-produced by two Esteemed Academic Institutions:
- NYU Tisch Institute for Global Sport is the global leader in sports business education. NYU is the world’s most global University, with global centers in 13 major cities around the world. The NYU Tisch Institute for Global Sport has over 600 students, undergraduate and graduate degree programs, including the #1 ranked sports business graduate program in the world. As part of the School of Professional Studies, the Tisch Institute has deep industry connections and partnerships with sports brands all over the world, with a dedicated focus on the global football
- Computer Science Department at Universidade Federal de Minas Gerais (DCC/UFMG) is a leader in Computer Science in Brazil. It has one of the best graduate programs in the country, with professors who are leaders in their respective fields. In sports, specifically, it has the first-ever Brazilian sports analytics lab (SALab), with 15+ students. The lab has published research in academic and industrial venues, organized two editions of the FAME event, and organized an elective undergraduate course on data science applied to football that is currently being offered for the second time.
The Program—The Future of Football
September 4, 2024—The Business of Global Football (from 12 PM to 6 PM)
- Noon: Welcome--Opening Remarks
- 12:30 - 1:15: Growing Revenue Thru Innovation
- 1:30 - 2:00: AI in Decision-Making
- 2:15 - 3:00: Engaging with Passionate Fans
- 3:00 - 3:30: Coffee Break and Networking
- 3:30 - 4:00 Case Study |Strategic Global Partnerships--FC Bayern & Club Tigres
- 4:15 - 5:00 Meeting the Growth Challenges for Brasilian Football
- 5:15 - 5:45 Leadership & Followership
September 5, 2024—Football Advanced Modeling Experience (FAME) (from 9 AM to 6:30 PM)
Full day of applications of technical tools to enhance decision-making on the pitch, ranging from player evaluation and selection, to in-match strategies. This will include innovate applications of generative AI to aid clubs to be more competitive. Topics include:
- Executives—bridging the gap between executive decision making and quantitative insights
- Scouting—how data can support not only the evaluation of players but automate and enhance the talent identification process in a club?
- Match Analysis—exploration of opponents’ traits and strategies that can be uncovered using data
- Performance–how can data give insight into the physical load players exert in training and matches?
- Predictive models in football–What are some of the challenges of creating models in football and how should insights be communicated to non-technical stakeholders?
Detailed program: https://salabufmg.github.io/FAME24/programa/
Who should attend?
Executives from football clubs who want to hear and learn from others in the global football and sports industry, while building their professional network
Students who aspire to be work in football or have interest in the topics discussed
The event will be supported by NYU, UFMG, and sponsors, with a modest admission cost for students and professionals will register by invitation
More detaits about the conference can be find at:
https://salabufmg.github.io/FAME24/
Our contact: salab.dcc.ufmg@gmail.com
When and where?
The Future of Football Conference (FAME'24 + Business of Global Football) will take place on September 4th (12pm to 6pm) and 5th (9am to 6:30pm), 2024, at CAD 3 – Auditorium B101/102 – UFMG.
Social action:
All the money raised with registrations will be donated to a social institution, CAMAV, and you'll also get coffee breaks! The Casa de Amparo Amigos da Vida (CAMAV) works in fundraising and management of social projects, which ensure a better quality of life for people with cancer. Learn more about CAMAV at: https://casadeamparoamigosdavida.com.br

</link-block>